Our challenge was to create a uniquely engaging activation for Pepsi that would more
closely connect Yankee fans to their team, while also building awareness for
Pepsi’s sponsorships of the Bronx Bombers.
closely connect Yankee fans to their team, while also building awareness for
Pepsi’s sponsorships of the Bronx Bombers.
We created the Earn Your Pintstripes campaign. It was a is the proving ground for the fans
that bleed Yankee blue. If they can prove they’re worthy of calling themselves a
TRUE Yankee fan, Pepsi is going to reward them with exclusive Yankees experiences.
that bleed Yankee blue. If they can prove they’re worthy of calling themselves a
TRUE Yankee fan, Pepsi is going to reward them with exclusive Yankees experiences.
CREATIVE DIRECTOR: Alex Munoz
SR. ART DIRECTOR: Ethan Kociela
ART DIRECTOR: Ryan Gaylets
Earn Your Pinstripes Video featuring SNL's Pete Davidson & Former Yankee Johnny Damon
